We’re proud to partner with Campfire x to elevate the stories of First Nations people, giving more Australians access to learn and understand the history of traditional custodians from their own backyard.
The Connect to Country campaign is an industry-wide collaboration bringing together more than 10 Aboriginal organisations and land councils together with industry and brings the world’s oldest storytelling culture to the world’s newest storytelling platform. Today we’re jointly launching a new campaign asking all Australians “Where You From?” and encouraging them to discover more about their local First Nations communities, with resources available on the Connect to Country Facebook page. These resources include videos to learn how to acknowledge Country and tips for connecting with local community and language groups.
In addition, Facebook Australia and Campfire x will launch a pilot series of unique First Nations stories that will be available on Facebook and Instagram to people who live in corresponding areas, connecting them with the land they’re on. For instance, a story of the Gamay Rangers who care for the waters of Botany Bay (Gamay) will be shared with people in and around the La Perouse Local Aboriginal Land Council area using Facebook’s geo-targeting tools.