Meta Boost Australia
Meta's free small business education programme provides best practice education to help start or grow a business online, using Meta technologies including Facebook and Instagram. The programme supports a resilient small business economy and has reached over 30,000 business owners since 2018.
Survival Emergency Solutions
Personalised advertising doesn’t just drive sales, it can change lives. Over 30 years, family business Survival Emergency Solutions have built a reputation for making life-saving first aid resources more accessible to everyday Australians.
D-Still Drinkware is one of Australia's largest specialised drinkware companies. They turned to personalised ads to help them pivot and reach a whole new target market. Through the growth they achieved, they hired 3 new employees, expanded their business footprint and are on track to start exporting next year.
A producer of semi sun dried figs, quinces and other gourmet food products from Riverland, Singing Magpie Produce focuses on producing high quality produce to serve eco-conscious consumers.
A surf accessory business that started life in 2019, Boardsox is on a mission to offer outstanding products, sustainably-made to help protect two of the things surfers love most – their boards, and the ocean.
Aussie Mobile Vet
Aussie Mobile Vet takes veterinary services out into the community, offering convenience, and less-abled pet owners the chance to access proper pet care. Facebook helps the team find new customers and test demand in new markets before launching.
Based on Adnyamathanha land in South Australia’s Flinders Ranges, Warndu is an Indigenous-owned company on a mission to bring native Australian produce, and insights on taking care of Country, to a wider audience.
Kennedy The Label
After three years of low rainfall, many Australian farming families were doing it tough. For lifestyle brand Kennedy The Label, the #buyfromthebush campaign on Facebook and Instagram changed everything, taking them from a family side-project, to a fledgling business with global reach.
Katherine Outback Experience
With a focus on events and shows, Katherine Outback Experience shines a light on the great Australian rural lifestyle. When borders closed and restrictions were placed on public gatherings, they got creative and managed their transition through Facebook. It was such a success, they had to take on six new team members.
Cheese lovers Sam Penny and Helen Shadforth are the founders of Cheese Therapy, a small business giving Australian cheese lovers access to handmade cheeses they won’t find in the supermarket. Their ability to adapt to challenging conditions has made it possible for artisan cheesemakers to continue producing and to hire new staff, even amid a global pandemic and, earlier this year, the Australian bushfires.
The Power of Personalisation
Published in May 2021, Deloitte published a global study on how digital technologies enable small businesses to enhance the personalisation of their products, services and interactions with customers, helping them launch their businesses, innovate and grow.
The report found targeted messages keep costs down, reach the right customers and help communities discover brands they’ll love and 71% of Australian small businesses that use personalised advertising reported that it is important to effectively finding new customers for their business.
of SMBs using the Meta apps reported that they were important for obtaining feedback, which in turn helped improve their product or service.
of SMBs in Australia reported using Meta apps to help them start their businesses.
Economic Growth in Regional Australia
A report published by Buy from the Bush (2022) explored how harnessing digital tools can create lasting change in rural Australia. The report found that digital tools promotes the growth of female-led businesses which diversify regional economies; digitally-enabled small businesses can crisis-proof rural communities; and how Buy from the Bush is broadening people’s perception of rural Australia’s potential beyond the farm gate.
of rural SMB respondents agree that online/digital businesses have helped women in the regions gain economic security.
of SMB owners and managers agree that digitally enabled SMBs can help to crisis-proof rural communities.