The Power of Personalisation
Published in May 2021, Deloitte published a global study on how digital technologies enable small businesses to enhance the personalisation of their products, services and interactions with customers, helping them launch their businesses, innovate and grow.
The report found targeted messages keep costs down, reach the right customers and help communities discover brands they’ll love and 71% of Australian small businesses that use personalised advertising reported that it is important to effectively finding new customers for their business.
of SMBs using the Meta apps reported that they were important for obtaining feedback, which in turn helped improve their product or service.
of SMBs in Australia reported using Meta apps to help them start their businesses.
Economic Growth in Regional Australia
A report published by Buy from the Bush (2022) explored how harnessing digital tools can create lasting change in rural Australia. The report found that digital tools promotes the growth of female-led businesses which diversify regional economies; digitally-enabled small businesses can crisis-proof rural communities; and how Buy from the Bush is broadening people’s perception of rural Australia’s potential beyond the farm gate.
of rural SMB respondents agree that online/digital businesses have helped women in the regions gain economic security.
of SMB owners and managers agree that digitally enabled SMBs can help to crisis-proof rural communities.