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Thriving and resilient small business

Small businesses are the beating heart of our economic recovery. With the right tools, they can stay open, and stay flexible, easily adapting to changing conditions. We’re here for Australia's metropolitan and regional businesses, helping them make the most of their potential, and take it to the world.

Image credit: Boardsox, VIC

Reaching the right customers

Aussie brand D-Still Drinkware knows the difference personalisation can make. D-Still was making waves in the hospitality industry but with lockdowns slowing business, the team turned to personalised ads on Facebook as a cost-effective way to quickly pivot and reach a whole new market.

The power of personalisation

Targeted messages keep costs down, reach the right customers and help communities discover brands they’ll love. 71% of Australian small businesses that use personalised advertising reported that it is important to effectively finding new customers for their business.
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Economic growth in regional Australia

Buy From The Bush is a social media campaign that uses Instagram and Facebook to promote regional and remote businesses to people living in metropolitan areas.

A report from research agency AlphaBeta sought to quantify the impact the campaign revealing significant increases in revenue, jobs and market access for regional and remote Australian businesses, including a total of $5 million in revenue being generated for featured businesses, connecting them with new customers in Australia and overseas.

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Boost with Facebook Australia

Facebook’s free small business education program is online for Australians to access anytime in the comfort of their own home. Boost with Facebook provides best practice education to build their digital skills and connect with an online community committed to supporting a resilient small business economy.

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Boost with Facebook partners

Since 2018, we’ve worked collaboratively with a range of partners to deliver in person and virtual education, that focusses on building the digital skills of Australian business owners.

Economic empowerment through digital tools and resources

Resources

Research & Case Studies

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