Facebook and AAP launch ‘Check the Facts’ media literacy campaign

Josh Machin, Head of Policy (Australia) – October 26, 2021


Facebook has invested significantly in order to detect and combat misinformation on our services, especially harmful health misinformation. But we also know that misinformation spreads in a variety of ways, including offline.

That’s why it’s so important to make sure that Australians are equipped to spot misinformation and be critical consumers of media so that they can challenge misinformation – wherever they might encounter it.

As part of 2021 Global Media and Information Literacy week, Facebook has supported AAP, one of our third-party fact-checking partners, to develop ‘Check the Facts’ – a nationwide media literacy campaign. Launching this week across Australia, the campaign aims to help inform and empower Australians to understand, identify and prevent the spread of misinformation, as well as how to support those close to them to do the same.

The ‘Check the Facts’ campaign plays to Australians’ love of sport and shows how misinformation can spread in everyday life, whether you’re at a BBQ with friends, at work with your colleagues, or having a night in at home.

The campaign shares three simple tips that draw on the basics of professional fact-checking to help people to identify reliable information:

  1. Who made the claim?
  2. What’s the evidence?
  3. What do trusted sources say?

In addition to the campaign, we have supported AAP to develop a range of free resources for Australians to proactively identify and avoid misinformation. These resources cover:

  1. Defining misinformation and media literacy: Explains what misinformation is and its common characteristics, and defines media literacy and why it is important.
  2. How to ‘Check the Facts’: AAP’s professional fact-checkers break down how anyone can identify misinformation through three key questions.
  3. What is a trusted source?: How to identify what sources you can rely on in the information age.
  4. How to spot visual misinformation: A beginner’s guide on how to spot a fake image.

‘Check the Facts’ is one of the many ways we’re helping to tackle misinformation in Australia. Recently, we launched the COVID-19 Information Centre, helping over 6.2 million Australians to access authoritative information on the pandemic. We’ve also offered support to the Australian Government to amplify authoritative information on the vaccine rollout, and expanded our fact-checking partner capability in Australia.

Last month, we also partnered with a misinformation prevention NGO, First Draft, to launch a local campaign and educational toolkit to address the spread of misinformation by digital creators.

For more information on the ‘Check the Facts’ campaign,  please visit AAP’s FactCheck website: factcheck.aap.com.au.

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