Across Australia, more than 31,000 blood donations are needed by Australian Red Cross Lifeblood (Lifeblood) every week to meet the needs of patients.
That’s why we are proud to be partnering with Lifeblood to launch a tool across Australia that will help to top up the nation’s blood supply with much-needed new donations.
Our Blood Donations feature is launching nationwide today. Globally so far, it has already helped over 100 million people on Facebook to sign up to receive notifications to donate blood, increasing blood donations around the world and helping to maintain blood supplies during the COVID-19 pandemic.
The feature allows those aged between 18 and 65 to sign up to receive updates on Facebook about giving blood, get notified about opportunities to donate at local blood donor centers and invite friends to donate. We are promoting the feature by notifying people in their newsfeeds, or people can simply find it by searching “blood donations” on Facebook.