Elevating and Celebrating First Nations people this NAIDOC Week 2022

Alexandra Sloane, Marketing Director, Meta Australia and New Zealand – July 4, 2022

Meta is a continued sponsor of NAIDOC Week, Australia’s biggest celebration of Indigenous people and culture. This year’s theme is to ‘Get up! Stand up! Show up!’ – encouraging everyone to champion positive change while celebrating those who have already driven and led change in Aboriginal and Torres Strait Islander communities. 

Official Partner of NAIDOC

Our platforms have the potential to connect all Australians with First Nations peoples, communities and cultures to highlight positive representation and storytelling. This year, we engaged First Nations agency, 33 Creative, to work with Contemporary Artist, Ryhia Dank, on the use of her National NAIDOC Week poster artwork to create assets to support Meta’s sponsorship of NAIDOC Week. The artwork, ‘Stronger’ is a graphic piece centered around the Aboriginal flag with text highlighting what the Indigenous peoples have been through and what they are still fighting for. These assets celebrate the people who have championed change over generations and will be shared on the NAIDOC Instagram account.

At this year’s NAIDOC Week Awards Ceremony, Meta co-presented the 2022 National NAIDOC Innovation Award. The ceremony seeks to recognise the outstanding contributions that Aboriginal and Torres Strait Islander people make to improve the lives of people in their communities and beyond, and to promote Aboriginal and Torres Strait Islander issues in the wider community. We’d like to congratulate the winners of the Innovation Awards, The Koori Mail who were recognised for their vital work to support flood affected communities around Lismore and surrounding areas. We’d also like to extend our congratulations to all of the other winners and nominees at the NAIDOC Awards Ceremony this year.

Celebrating First Nations led businesses

In line with this year’s theme, Meta will also be elevating the stories of First Nations people to encourage others to Get Up, Stand Up and Show Up, with these communities. We will launch Diverse Voices, a video storytelling campaign that features tips from a number of incredible First Nations led businesses including Artlandish Aboriginal Art, Balgarra Designs, Brolga Dance, Kakadu Tiny Tots and Kirrikin.

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