This week we headed to the seaside town of Terrigal, meeting small businesses from across the Central Coast and supporting them with digital education to help them take the next step in their business journey. No matter where we are across Australia, we continue to meet entrepreneurs owning and running businesses that support their local communities and are expanding to reach people all around the world.
Technology and platforms like Facebook offer the ability to start and run a small business from a regional town and expand its reach to another part of the state, country, or even internationally. The event was an opportunity to take time to improve digital skills and work on the business, rather than in the business, finding new ways to optimise their digital capacity and reach new customers in an important period of economic recovery.
This is a view also shared by Ms. Lucy Wicks Federal Member for Robertson who said, “So many businesses here on the Central Coast are known for their resilience, innovation, and entrepreneurialism – it’s the defining story of our region and what we will be known for in the years to come. Our local businesses back each other, create local jobs, and contribute to our national economy. Many of our 24,000 small and medium-sized businesses turned to digital technology platforms such as Facebook and Instagram to adapt in the face of enormous challenges.”